| Although
you may likely be addressing a Town council member or a supervisor,
they may be an integral figure in solving your problem. The information
below is directed towards legislators, the protocol is relative
to all officials.
I.
Universal Lobbying Principles
There
are FIVE BASIC RULES of effective communication for advocacy (adapted
from the American Library Association):
1. Be BRIEF. A Legislator's time is limited and
so is yours.
2. Be APPRECIATIVE. Give thanks for past support
and current action or efforts.
3. Be SPECIFIC. Refer to exact titles and bill
numbers you want supported, and speak about specific local library
needs (refer to the legislator's own district's needs if you live
or work there). Be specific about how people's lives are affected
by the bill or issue.
4. Be INFORMATIVE. Give good reasons why a bill
or measure should be supported.
5. Be COURTEOUS. The name of the game is respect.
Ask (do not demand or threaten). Be pleasant but firm, positive
and polite.
Additional
important tips:
• Be passionate, enthusiastic, and committed to your ideas
and concerns
• Do not whine, complain, or display anger
• Focus deliberately on your message and never introduce
non-library issues
• Avoid jargon and use simple language
• Be scrupulously honest and forthright in all communications
These guidelines apply broadly to all types of advocacy communications
with legislators. The following sections provide guidelines relating
to each specific mode of communication.
II. Written Communication with Legislators
LETTERS are a highly effective means of communicating with legislators
to affect legislation. Letters are counted. Letters are read. Letters
almost always elicit responses. Why? Because letters represent votes!
(Each letter is assumed to represent any number of other like-minded
if less highly motivated constituents.)
Postcards
are ok but not as good as a one-page letter.
In
general, THE ONLY BAD LETTER IS NO LETTER AT ALL!
As
elected officials, legislators want to hear from their constituents
and to be perceived as responsive. A well-written letter lets them
know what you care about (libraries and their users!), and can provide
highly useful facts and feedback ("ammunition") to help
the legislator take an informed and well-reasoned stand.
15 Important Tips for Writing
To Legislators
1. Use the correct form of address for the legislator.
2. Identify yourself -- if you are writing as a member of your library's
Board or as a corporate librarian or as the parent of a library
user, say so. It is also critical that you say so if you live, or
work in, the legislator's district!
3
Keep the letter short, rarely more than one page. Type or use a
computer and printer if possible, otherwise write clearly.
4. Write in your own words and include your own thoughts.
5. Cover only one issue; save others for other letters.
6. Show your knowledge and familiarity with the subject, and with
the current status of the legislation (note the bill number if possible).
This is important as it will show you are serious about the issue.
7. Explain specifically what you want the legislator to do.
8. Give reasons for your position. Cite real-life stories or examples
and your own experience if possible. WHENEVER POSSIBLE, ADDRESS
THE ISSUE IN TERMS OF HOW REAL PEOPLE ARE AFFECTED AND HOW THE BILL
OR ISSUE WILL MAKE A DIFFERENCE IN PEOPLES' LIVES! If the bill or
issue has a local impact on the legislator's district and constituents,
carefully explain how and why.
9. Ask the legislator a direct question about their own position
on the bill/issue. You want to receive a clear answer, not a form
letter. If you are requesting an appointment, give alternative times/dates
if possible, and ask for a reply.
10. If you can, mention your legislator's vote on a recent issue
to show your awareness of his/her record.
11. In general, be helpful rather than threatening. You can best
show your genuine concern for the issue by not complaining, whining,
or threatening, but by offering to provide further information on
the subject (after all, information is our business).
12. When the legislature is in session, address all letters to your
representatives in Albany (or Washington). At other times, write
them at their local district office.
13. Make absolutely sure your correspondence is error-free.
14. Be sure to include your return address on the letter as well
as on your envelope.
15. Finally remember: ANY LETTER IS BETTER THAN NO LETTER (and this
includes postcards, telegrams, and e-mail!)
.
The following is a bare-bones sample letter to a state legislator:
Assemblywoman Hilary Sample
Legislative Office Building Room 000
Albany, NY 12248
Dear Assemblywoman Sample,
Libraries in the state need increased funding in order to continue
serving the needs of New York's citizens. I work with libraries
and see the potential for service in traditional areas of books,
literature, facts, and information services and in the expanding
area of electronic information services. I know the needs of libraries
and library staff for technology, training and support to effectively
use these tools for the benefit of students, teachers, professionals,
retirees, and people of all ages and walks of life.
On a personal level, I see that my grandchildren in elementary school,
and my daughters in college depend on libraries for the information
that contributes to their learning and insights into life and the
future. For these very personal reasons I ask that you continue
your support of the state's libraries and library systems, by increasing
funding for libraries to $100 million in the proposed 1997 State
Budget. Specifically, I am asking you to support full funding of
Chapter 917 of the laws of New York State.
Sincerely,
Susan P. Citizen
III.
PERSONAL VISITS WITH LEGISLATORS
Face to face discussion is the most effective means of communication
for advocacy. A meeting is more easily arranged early in a session,
before pressures build up, but is possible throughout the year.
All legislators have one or more district office. Visits there will
often be more convenient than in Albany (or Washington). Members
of the NYS Legislature (and Congress) return periodically (check
with the district office), during recesses and between sessions.
Constituents are always welcome in Albany (or Washington). Be sure
to have a firm appointment. Use the district office to make local
or capitol appointments. (Get to know district staffs: secretaries
and administrative assistants. Close working relationships will
benefit in many ways.)
Take along others, such as library director, trustee, Friend, representative
of a community organization, or citizen activist. Keep the delegation
small enough for an easy exchange of viewpoints with the legislator.
Leave your card and any written information you may have prepared.
Follow up with a letter of appreciation for the time given to you,
and include any additional information suggested by the visit.
9 Important Tips for Meeting with Legislators
1 Dress well and look your best; a legislative visit is not casual.
2 Always be respectful and pleasant with legislative aides and staff.
3 Do not be surprised if it is necessary for you to meet with a
legislative aide or assistant rather than the legislator. Legislators
will do their best to make their appointments but the "demands
of office" often interfere. If you meet with an aide or assistant,
treat the situation the same as if you were meeting with the legislator.
(In fact, a "converted" aide can be an important way to
influence the legislator!)
4 Be prepared to make your case clearly, briefly, and with conviction.
5 Get right to the point. Present your facts and give the legislator
or aide a chance to ask questions.
6 Don't guess. If you don't know the answer to a question, offer
to supply it by telephone or mail within 24 hours.
7 Do not bring up non-library issues.
8 Pay special attention to writing tips numbers 2,6, and 8.
9 When you leave be sure to say "Thank you!" And, after
your visit, be sure to send a brief thank-you note, repeating very
succinctly the reason for your visit.
Additional Tips for NYLA Library Day Visits
and Other Lengthy Legislative Excursions
• Rest the night before -- lobbying is hard work!
• Eat a good breakfast because you may not get a chance to
eat again before the end of all your appointments for the day.
• Wear comfortable shoes and clothing suitable for a warm
office building. Do not carry your coat with you all day.
• Use the elevator for trips of more than 2 floors if possible;
always walk down on short trips (the elevators are usually very
crowded).
• When lobbying as a member of a group, it is often preferable
for one person to speak on the group's behalf. Or, each person who
chooses to speak should be briefed on a particular issue or point.
• Bring business cards with you showing your name and affiliation.
IV. Using the Telephone
Telephone communications with legislators can also be extremely
useful and effective for a variety of purposes:
1 Call a legislator's office when you want to ask for an appointment.
2 Use the telephone when time is a factor, and there is no time
to write a letter or visit.
3 Use the telephone to ask for support before a hearing or floor
vote.
4 Telephone when necessary to convey an urgent local concern.
5 Telephone to reply promptly with information requested by a legislator
(within 24 hours!).
4 Important Tips for Telephoning Legislators
1 Remember that legislators count and keep track of phone calls
as well as letters and personal visits.
2 Be prepared to leave your message with an aide or assistant if
necessary.
3 Prepare your message; making sure that it is brief and clear.Include
exact titles and bill numbers to be supported.
4 If you do not speak with the legislator, make a note of the name
of the person you left your message with, and be sure -- always
be sure -- to say "thank you!"
V. Some Important Sources of Legislative Information
SOME BASIC INFORMATION
If you lack immediate access to specific addresses or telephone
numbers, it is still possible to reach a legislator by using "generic"
information:
New York State Legislators and Governor
Name of Assembly Member
c/o NY State Assembly
Albany, New York 12248
Phone: 1-518-455-4100
Name of Senator
c/o NY State Senate
Albany, New York 12247
Phone: 1-518-455-2800
Governor of New York State
Executive Chamber, State Capitol
Albany, NY 12224
1-518-474-8390
Federal Legislators
US House of Representatives
Name of Representative
c/o US House of Representatives
Washington, DC 20515
Phone: 1-202-224-3121
US Senate
Name of Senator
c/o US Senate
Washington, DC 20510
Phone: 1-202-224-3121
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